First and foremost, I am an advertising copywriter. That’s what I trained as, and that’s how I spend much of my life earning a living. But in the late eighties I became the creative director of a large London agency. I had to acquire new skills. I had to learn how to cajole better work out of the creative people who worked for me. In short, I had to say ‘no’ more often than ‘yes’. And I also had to become something of an account man, so that I could sell that work to my clients.
In the late nineties, I started working more and more for large multi-national clients. This meant understanding different cultures and ways of working throughout the world. I have done work for Mars, Procter and Gamble, Glaxo SmithKline, Unilever, Johnson & Johnson and Nestlé.
I can now offer these skills on a freelance basis, both to agencies and direct to clients. Recently, however, I have been increasingly working with a company called Anatomised, of which I am a founding partner. Anatomised creates content for all forms of media, but has digital as one of its main specialities. Click here to visit anatomised.com and see some of the work we’ve done.