This was one of the many ambient media ideas we dreamed up for the ‘Breaking News’ presentation. We also showed London’s hated bendy-buses or ‘Routemonsters’, as Private Eye recently called them, breaking in two like a Kit-Kat finger. But Tower Bridge was my favourite. Can you imagine the free publicity the client would get if this ever ran? Not to mention the aggravation it would generate amongst fuming drivers either side of the raised bridge. Only one thing for these drivers to do as they wait to get across: Have a break, have a Kit-Kat.