Unilever Flora pro.activ ‘Sydney’

Normally I resist testimonial campaigns as hackneyed. But this one might be better described as ‘Sydneyed’. With the help of director Hugh Harkness and his director of photography, Eddie Collins, John Foster and I used the clear light of Australia and the irrepressible ‘joie-de-vivre’ of its people to demonstrate our strategy of ‘celebration of life’. The launch of the product in the UK using this commercial was, I believe, Unilever’s most successful-ever launch of a food product.